| บทคัดย่อ(English) |
The purposes of this study were to analyse the format andcontent of the health television programs on health promotion andto analyse the role of television on health promotion to thepublic. Health programs and spots of 5 television stations inBangkok braodcasted in the month of October 1992 were analysed.The educational programs of Sukhothai Thammathirat OpenUniversity was excluded from this study. The results showed that there were 4 Categories oftelevision programs on health. The programs were presented indifferent format. There were 2 magazine-typed, 8 documentaries,3 short dramas and 1 conversation. The Findings also showed thatthe contents of health program were mostly in the areas ofInternal Medicine, Psychiatry, Pediatrics and other medicalareas, respectively. The contents of health television programswere focused on the knowledge of prevention, control of disease,patient rehabilitation, therapeuty and nursing care. Four typesof program presentation were aired; Lecture, lecture, lecture andinterview, conversation and short drama. It can be concludedthat television as a mass media has supported the healthpromotion. |
