| บทคัดย่อ(English) |
The objectives of this research are to study the advantages of the Internet in being the mediumfor a cybergossip column, factors that give rise to the "Beep Sew" column in Manager onlinenewspaper, factors that influence content creation of the column, form and content of thecolumn, forms of interaction in the webboard attached to the column. Besides, the researchstudies how the content within the Beep-Sew column may contradict with the ethics of Thaijournalism; the ethics of Thai Webmaster and the law. The methodologies of this research arecontent analysis and in-depth interviews. The result of study finds that the advantages of the Internet in being the medium for a cyber-gossip column are ease of navigation, openness, interactivity, anonymity and multimedia. The factors that gave rise to the opening of the "Beep Sew" column are internal factors of "PhooJad Karn" organization such as the executives' vision, organization's policy, technologicalfactor (the Internet) and social factor. Both internal and external factors are found to shapethe content creation in the column. The internal factors are the organization's policy onentertainment news and the writer's policy. The external factors are readers and the behaviorof the celebrities who are the focus of the story in the column. The Beep-Sew column takes aform of exclusive gossip column in the entertainment section of Manager online newspaper. Itmakes use of multimedia and two-way communication from the interaction in the webboard. Thepresentation of content use alias to describe the characteristics of the celebrities,denotation, connotation, juggling with words, slang, simile, metaphor, hyperbole, onomatopoeia,personification and irony .Furthermore, forms of interaction in the webboard of this column arevaried. Guessing the name of the celebrities, agreement and/or disagreement with the content,criticism of the ethics and moral standard of the writer and the content, support for thecontinuance or discontinuance of the column, dispute and exchange of words about the column,and suggestion of topics for future content. |
