| บทคัดย่อ(English) |
This survey research aimed to 1) find out pull factors, personal push factors, and environmental push factors relating to the international tourism of Thai tourists and 2) study whether demographic characteristics of the Thai tourists related to those factors. Four hundred outgoing Thai tourists at the Departure Hall of Terminal 1 and 2 of Bangkok International Airport in October 2001 were asked to fill in a questionnaire. Collected data was interpreted using Statistic Package for Social Science. The result showed that the pull factors of foreign destination and the personal push factors of an individual to travel abroad were strongly related, whilst environmental push factors related little to the international tourism of Thai tourists. The strongest personal push factor is the need to "learn new things in foreign destinations". The strongest pull factor is the foreign "city and attraction". The strongest environmental push factor is the "cleanliness of domestic tourism sites". Moreover, the results revealed that the age of Thai tourists significantly relates to the variation of most pull and push factors. International Thai tourists travel abroad because of the relationship of personal push factors and pull factors rather than the environmental push factors of Thailand domestic attractions. Recommendations arising from the research result are that domestic tourist attractions should be promoted as a competitive choice for Thai tourists in such a way that their personal needs are fulfilled, age of tourists should be regarde, and misperceptions on domestic tourist attractions should be changed. |
