| บทคัดย่อ(English) |
The objectives of the research were to study and analyze the related to factors of the logistics system of a GiantFreshwater Prawn business and to develop the Giant Freshwater Prawn business as a national prime product Theframework of the study was applied by survey research to a population target of Giant Freshwater Prawn farmers inNakhonpathom Province Thailand and entrepreneurs of the Giant Freshwater Prawn business, which consisted ofowner of central markets (~iPhae Kung~i) and processing factories. Random sampling of prawn farmers was applied by Taro Yamane's Formula at a statistically significant P < 0.5 todetermine sample size. After that, a cluster meeting was arranged for data collection, the random sampling of prawnbusiness entrepreneurs was applied by an empirical method. This study consisted of 388 farmers, 3 central markets(Phae Kung) and 3 processing factories. A questionnaire was used with the prawn farmers and in-dept interviews witha structural outline, was conducted with entrepreneurs of the prawn business. Analysis of data employed byprescriptive statistics, in terms of frequency, mean, percentile and standard deviation. The findings showed that the farmers cultivate the prawns with a semi-intensive culture. They gathered as a groupfor information exchange but did not connect to the government sectors. Few of them were qualified by the GoodsAquatic Practice. Therefore, the product was not adequate for the internal market and was not continuous. Recommendations; this study will be a guidelines for the development of a Logistics System for the GiantFreshwater Prawn business in NakhonPathom Province, and others provinces with a prawn industry. A good logisticssystem accounts for product promotion, raw material development (which includes prawn seeding, nutrient and drug),the farm management and culture system, culture form, nutrient inspection, all year round production, quality andquality and control of farm standard, purchasing-selling system, logistics, and marketing promotion. Regarding todevelopment of logistics system, the further study should be done on produce management, tools and facilities forharvesting and logistics development, database and information system development, database knowledge forcommercial giant freshwater prawn cultivation, and establishment of small and micro community enterprise. |
